By: Benedict F. Baluyut, RMT, RFP, REB
“BAWAL MAGKASAKIT (DON’T GET SICK)” - This is a popularized Filipino tagline or slogan I remember from the old TV commercials and print advertisements that were used by ad agency for a top multinational pharmaceutical company a few years ago. It speaks direct to the consumers of this product and did bring attention to the viewing public or target consumers of this popular multivitamin food supplements.
Healthcare Costs are Rising
![]() |
| From: Freedigitalphotos.net |
With the rapid advances and changes in Medicine and Allied Healthcare, Life expectancy has tremendously improved with people living to 100 years or more around the world and Filipinos on average have a life expectancy estimated at 71.94 years for both male and female elderly population.
Healthcare Costs are Rising
In a 2011 study conducted by the World Health Organization, stated that almost 250,000 Filipinos families are struggling financially in terms of paying for medical treatments and health services plus the inaccessibility of health care due to high cost of this affects the people’s livelihood. Current Inflation also played an integral part in the financial hardships at an average of 4% to 5% level and so healthcare costs continue to rise. For them, paying for these services are burdensome as it ruins the financial capabilities with more debt piling up could lead to bankruptcy. The Republic Act 9502 or "Universally Accessible Cheaper and Quality Medicines Act of 2008 have been placed in order to grant access to essential medicines especially for the Filipinos and the poor folks but it was not properly implemented.

